However, despite the many benefits that online strategies may have, there are still many businesses that are reluctant to move their operations online. Recent reports show that 90% of consumers use search engines to obtain information regarding certain products or businesses. 
The purpose of SEO Agencies
Search Engine Optimisation (SEO) is not a new term and with the internet marketing industry being very ambiguous at the best of times, navigating this field may be frustrating to businesses who are transitioning to the online world, or to those who seek to improve their online business.
This can be achieved by making use of SEO agencies to manage on- and off-page SEO, technical SEO, keyword research, link building as well as outreach, the creation of new content, and research on competitors.
It also helps in the prevention of negative SEO, and several other services that will help you boost your rank on Google, taking your business to the next level in keeping updated with new and upcoming technological advances in the field.
Why you need an online strategy
Organic searches are the primary source of website traffic
Google owns a larger portion of the search market than its competitors, however, it is not to say that all other search engines will not contribute to the visibility of a brand, it is just that Google owns 75%, if not more, of the overall search market.
For this reason, it is important for businesses to have an effective SEO strategy so that the guidelines can be followed, ensuring that the ranking of a business is higher. By using reputable SEO agencies and having quality SEO as well as a high-quality website, will improve brands significantly.
SEO builds trust and credibility
The goal of an experienced SEO agency and strategy is to establish strong foundations for a website so that there are clean, effective user experiences that can be discoverable in search as result of the trust and credibility of the brand along with its digital properties.
There are many elements involved in establishing authority with search engines such as Google and in addition to this, authority is accrued over time as result of contributing factors such as:

  • Quality backlink profiles
  • Positive user behaviour
  • Machine-learning signals
  • Optimised on-page elements as well as content

Ensures improved user experience
The aim is for businesses to have improved organic ratings and optimal visibility; however, few realise that the optimal user experience is crucial in getting there.
Google has learnt to interpret a favourable versus an unfavourable user experience, and a positive user experience has therefore become a vital element in the success of a website.
Increases engagement, traffic, and conversions
As a result of the rise and growth in domination of mobile traffic, local search has become a vital part in the success of small- and medium-sized businesses. SEO agencies aim to optimise the digital properties for a specific vicinity, allowing people to find businesses quickly and easily, putting them a step closer to a transaction.
Impacts the buying cycle
SEO tactics can be used to relay messaging for good deals, ground-breaking and innovative products and/or service, and the importance as well as dependability that businesses offer their customers, which can be an ultimate game changer that will impact the buying cycle in a positive manner.Read more: Advance your skills online in the comfort of your own home